With the rapid development of the Internet of Things and big data technology, its application in rural sports projects has provided new impetus for rural revitalization. This study explores the role of rural sports projects based on the Internet of Things and big Data in promoting rural revitalization by implementing related projects in Region A and conducting systematic evaluations. The research results show that the implementation of the project has significantly improved the effectiveness of governance, ecological livability, rural civilization and life prosperity. By optimizing resource allocation, enhancing community participation, and improving residents’ health and quality of life, sports programs have a significant positive impact on rural society. The study also puts forward future development suggestions in terms of technology application, privacy protection and policy support, aiming to further promote the process of rural revitalization through scientific and technological innovation.