In order to intelligently and efficiently identify the standardization of marketing on-site operations, an attention mechanism based method for identifying standardized small targets in marketing on-site operation images is proposed. In this method, a standardized small target recognition method based on attention mechanism for marketing on-site operation images is proposed to address the characteristics of image occlusion, diverse targets, and complex backgrounds. In the target detection network, attention mechanism has been added, detection head module has been added, and loss function has been optimized to improve the accuracy of model recognition. The proposed method achieves a 5.56% improvement in AP and a 5.35% improvement in mAP. We have collected and produced a large number of proprietary industry datasets for marketing on-site scenarios. The experimental results show that this method has high accuracy and robustness in identifying the standardization of marketing on-site operation images. At the same time, this method can provide effective technical means for the management and supervision of marketing on-site operations, and has high practical and promotional value.