A Study of Visual Communication Design Innovation Driven by Artificial Intelligence
Author Names:
Hu Guo , Chen Hao
Author Affiliation:
College of Fine Arts, Chongqing Normal University,
Author Email:
ennhu@163.com
Publication Date:
February 26, 2026
Page numbers:
965-978
DOI Number:
https://doi.org/10.66113/jcmse.26070
Abstract:
With the rapid advancement of artificial intelligence (AI) technology, its integration with visual communication design has become a pivotal area of inquiry in the field of design. ObjectiveThis research aims to investigate the ways in which artificial intelligence can augment visual communication design, thereby fostering innovation and driving transformation in the design process. ApproachThrough an exhaustive review of extant literature, this study delineates the intersections between artificial intelligence and visual communication design, while examining the current status of technological integration. Additionally, by adopting a case study methodology, representative design projects are selected to conduct an in-depth analysis of the application modalities and innovative aspects of AI technology in creative conceptualization, visual representation, and user experience. ResultsThe findings indicate that AI is capable of realizing intelligent creative generation, precise visual presentation, and personalized user experience within visual communication design, leading to substantial improvements in design efficiency and quality. Nevertheless, challenges persist, including inadequate technological comprehension and issues pertaining to design ethics. ConclusionThe convergence of artificial intelligence and visual communication design constitutes an inevitable trend in the future development of design. Designers ought to proactively embrace technological changes and explore more profound and extensive integration pathways to achieve sustainable innovation and development in the field of design. https://mc.manuscriptcentral.com/jcmse Journal of Computational Methods in Science and Engineering For Peer Review A Study of Visual Communication Design Innovation Driven by Artificial Intelligence Hu Guo1, Chen Hao2 1 College of Fine Arts, Chongqing Normal University, Chongqing 400047 , China 2 College of Fine Arts, Chongqing Normal University, Chongqing 400047 , China Email:ennhu@163.com AbstractWith the rapid advancement of artificial intelligence (AI) technology, its integration with visual communication design has become a pivotal area of inquiry in the field of design. ObjectiveThis research aims to investigate the ways in which artificial intelligence can augment visual communication design, thereby fostering innovation and driving transformation in the design process. ApproachThrough an exhaustive review of extant literature, this study delineates the intersections between artificial intelligence and visual communication design, while examining the current status of technological integration. Additionally, by adopting a case study methodology, representative design projects are selected to conduct an in-depth analysis of the application modalities and innovative aspects of AI technology in creative conceptualization, visual representation, and user experience. ResultsThe findings indicate that AI is capable of realizing intelligent creative generation, precise visual presentation, and personalized user experience within visual communication design, leading to substantial improvements in design efficiency and quality. Nevertheless, challenges persist, including inadequate technological comprehension and issues pertaining to design ethics. ConclusionThe convergence of artificial intelligence and visual communication design constitutes an inevitable trend in the future development of design. Designers ought to proactively embrace technological changes and explore more profound and extensive integration pathways to achieve sustainable innovation and development in the field of design.
Keywords:
Artificial Intelligence, Visual Communication Design, Design Innovation, Innovation, User Experience
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