With the rapid development of digital technology, its application in the field of intelligent packaging is gradually changing the face of the packaging industry. This research focuses on the application of digital technology in the innovative design of intelligent packaging, and carries out in-depth analysis through comprehensive methodology. Firstly, through literature review and questionnaire survey, we understand the application status and market demand of digital technology in intelligent packaging. Furthermore, the influence of technology integration and user interface design on the acceptance of intelligent packaging was analyzed by constructing the innovative design model of intelligent packaging. The results show that these two factors have a significant positive impact on the user acceptance of smart packaging. However, the study also points out the limitations of the model, particularly in terms of data representation and future technological trends. In general, this study not only provides theoretical and practical guidance for intelligent packaging design, but also provides a reference for future research direction.