Research on Sentiment Analysis of Online Public Opinion Based on Multimodal Big Language Modeling
Author Names:
Huiying Du, Qing Yu, Jianfeng Chen
Author Affiliation:
Department of Management Science and Engineering Engineering, Beijing Information Science & Technology University, Beijing, China
Author Email:
huiyingdu@bistu.edu.cn
Publication Date:
April 24, 2026
Page numbers:
DOI Number:
https://doi.org/10.1177/14727978251361417
Abstract:
With the rapid advancement of large language models (LLMs) and computer vision technologies, multimodal large language models (MLLMs) have demonstrated remarkable potential in sentiment analysis. Traditional sentiment analysis methods often rely on unimodal data (e.g., text or images), making it difficult to comprehensively capture complex emotional expressions. This paper proposes a multimodal sentiment analysis framework based on MLLMs, integrating both visual and textual information to enhance sentiment classification accuracy. Experiments on a high-profile social media event show that Qwen2-VL-Adpter model outperforms conventional methods in multiple evaluation metrics, validating the effectiveness of multimodal information fusion. This study provides a robust technical framework for sentiment analysis in public opinion monitoring and offers valuable data support for crisis management. However, the model’s performance is influenced by the specificity of the dataset and computational demands, which may limit its application in resourceconstrained environments.
Keywords:
internet public opinion, multimodal biglanguage modeling, sentiment analysis, sentiment intensity
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